As Tanzania stands in the midst of the Fourth Industrialisation Revolution, digital forces are changing the way children are educated and how they perceive the world around them. The 5th Sustainable Development Goal calls for gender equality and one avenue to install this principle at an early stage is through educational cartoons that encourage children to normalise equality between the sexes and expand the notion of gender roles in day-to-day life.
Ubongo is one such non-profit social enterprise launched in Tanzania that is paving the way for edutainment programs in Africa. The programs portray a diverse cast that aims to drive gender equality through characters that are empowered by the education they gain. The shows portray young boys that treat their female counterparts equally and perform domestic and household work.
Akili and Me a program that was funded by the Human Development Innovation Fund (HDIF) has Akili, a young girl as the main protagonist whose life is filled with adventure and excitement. The program is currently airing in households across East and West Africa with an estimated 2.8 million viewers every week proving that this method of education has the potential to reach and positively affect children across the continent.
It is important to portray characters in media that young children can identify and connect with and learn from. These approaches will uplift and motivate the generation of today to become the leaders and innovators of tomorrow.
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Hii ni Blog ya Watanzania popote walipo duniani kwa ajili ya kuhabarisha, kutoa/kupokea taarifa na kuelimisha mambo yote yaliyo chanya kwa Taifa letu. Tafadhali sana unapotoa maoni usichafue hali ya hewa wala usijeruhi hisia za mtu/watu. Kuwa mstaarabu...