THE PILSNER LAGER BEER 'KAPU LA WANA' CAMPAIGN IS BACK IN LAKE, NORTH AND SOUTH ZONES

  Serengeti Breweries Limited (SBL) through its beer brand Pilsner Lager will give away more than 36 million shillings to 22 winners in this year’s 'Kapu la Wana' campaign where winners will get various prizes with a grand prize of a car and other rewards like bodaboda, TV and mobile phones.

Staying true to its brand platform of ‘SIMAMA IMARA, SONGA MBELE (‘encouraging and supporting people to prosper in life’); this is the second time Pilsner Lager has rolled out the ‘Kapu la Wana’ campaign as it seeks to connect young people to opportunities that will move their lives forward. 

“Going back to our brand purpose; Pilsner Lager exists not only to celebrate the milestones our consumers have accomplished but to also reward them for their character in overcoming adversity while pursuing their dreams,” said Pilsner Brand Manager Wankyo Marando during the launch of the event. 

The “Kapu la Wana” campaign is a continuous effort by Pilsner Lager to reward those who have demonstrated boldness and fearlessness in overcoming adversity to achieve dreams and goals in life. Hence, this initiative gives Pilsner an avenue to play a meaningful role in the lives of true hardworking Tanzania youths as they pursue their journey to prosperity.

"Pilsner Lager is our beer brand, for the youth who do not give up and have the thirst to achieve great success. We are empowering them with the tools to move forward. We, therefore, encourage our Pilsner Lager consumers to take advantage of this campaign and advance their hustle" Ms. Wankyo Marando added. 

The ‘Kapu la Wana’ campaign is for all Tanzanians within 3 zones ( Lake, North, and South). Consumers are required to buy Pilsner Lager, scratch, and get to win. The campaign will be held for 8 consecutive weeks and will involve only participants that have been enrolled on the campaign after sending the code number and receiving confirmation sms.

The Scratch and Win Mechanism: 

 

• Buy Pilsner Lager 
• Get a scratch card & scratch it to redeem a reward with every purchase

o   If the reward is a  merchandise like tshirt, cap, notebook,  etcyou will be rewarded instantly

o   If the reward is a code number send it to 15320 e.g. write kapu 4321 Iringa. (Jump space between words)

• sms will be sent to confirm participation  
• Possible sms include: 

·         sms will be sent to confirm participation can be:

§  Congratulations! You are registered KAPU LA WANA, 12/03/2022 a draw will be played to find the winners. Share more to increase your chances. Stand Strong and move forward. User must be 18+

§  Sorry The code you entered is invalid, please follow the terms and conditions to participate. Pilsner Lager, Stand Strong move forward. User must be 18+

§  Sorry, the code you entered has already been registered. Please follow the terms and conditions to participate. Pilsner Lager, Stand Strong move forward. User must be 18+

• After every 2 weeks, a live draw will be done and 7winners will be obtained on the first 3 draws, then the 4^th draw will be final and winner will be rewarded with a Car.

Meneja wa bia ya Pilsner Lager ya Serengeti Breweries Limited (SBL), Wankyo Marando (katikati) akizungumza na waandishi wa habari wakati wa uzinduzi wa promosheni ya wiki nane ya bia hiyo, ijulikanayo kama “Kapu la Wana” itakayowapa wanywaji wa bia hiyo nafasi ya kujishindia zawadi mbalimbali ikiwemo gari, pikipiki na luninga. Promosheni hiyo imelenga kanda ya ziwa, kusini nakaskazini. Kushoto kwake ni muwakilishi kutoka bodi ya michezo ya kubahatisha ya Tanzania, Salim Mgufi na mshindi wa mwaka jana wa promosheni hii, Vicent Barnabas Kimario.

Meneja Mawasiliano wa Serengeti Breweries Limited, Rispa Hatibu (kulia), na Meneja wa bia ya Pilser Lager, Wankyo Marando (kushoto) wakionesha waandishi wa habari gari itakayoshindaniwa na wanywaji wa bia hiyo kupitia promosheni ya “Kapu la Wana” iliyozinduliwa jana mahsusi kwa wateja wao wa kanda ya ziwa, kusini na kaskazini.

MenEja wa bia ya Pilsner, Wankyo Marando (kushoto) na muwakilishi kutoka bodi ya michezo ya kubahatisha ya Tanzania, Salim Mgufi w akiwaonyesha waandishi wa habari zawaid zitakazoshindaniwa na wanyawaji wa bia hiyo kupitia promosheni ya “Kapu la Wana” iliyozinduliwa jana. Promosheni hiyo ni mahsusi kwa wateja wa bia hiyo wa kanda ya ziwa, kaskazini na kusini.