Push Observer, a proudly Tanzanian owned company, is poised to shake up the media monitoring and market research business with a major investment in rolling out full digital media monitoring throughout East Africa.
Push Observer, East Africa’s newest media monitoring firm based here in Dar es Salaam, provides an unmatched platform for capturing, storing, and reporting of broadcast content from multiple TV & Radio channels across East Africa.
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| Omari Salisbury , Push Observer's Chief Operations Officer and Maryam Nnauye, the company's Marketing Manager make a presentation of the new media monitoring and market research services |
Push Observer is Tanzania’s first 24/7 real-time reporting firm and brings new levels of efficiency and transparency to critical broadcasting tasks such as digital media monitoring ,media analysis, market and competitor insights, digital media clipping, repository and social media monitoring. Observer will use the extensive infrastructure of 6Telecoms Data to connect all of the regional listening posts and relay information throughout East Africa, using the 6telecom Fiber Optic Cable backbone across the region.
Push Observer provides real time market intelligence to marketers, advertisers, enterprises, government and non government agencies. Furthermore Observer monitors social media sites such as Facebook, Twitter and other websites and blogs, not only in Tanzania but worldwide. Push Observer benefits marketers by generating reports in real time as opposed to weekly or monthly and avoiding leakages of ad revenue; clients also get insight into competitors and industry trends. Information is power and data is everything and Push Observer provides it on demand. Additionally, through Push Observer’s sister company Push Mobile Media; Observer will in the very near future deploy a revolutionary ratings information and viewership platform available in real time via millions of mobile phones throughout East Africa.
Push Observer uses the latest cutting edge technology, the same technology used by the biggest names in the world of broadcast TV and Radio, the likes of MTV, FOX, CBS, CNN, SKY News and more.
Push Observer’s technical and media analysis team is comprised of some of the best and brightest from Tanzania and supported by world class engineers and media professionals in the United States, Europe, and South Africa bringing a global perspective and resources to the market in Tanzania. Be sure to check out Push Observer at www.pushobserver.co.tz .
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