TRAINING ON MARKETING SKILLS FOR RELATIONSHIP AND STRATEGIC GROWTH, 9th – 11th May, 2012 Charity Hotel Arusha

I wish to invite and inform you that this  seminar will take place on 9th – 11th  May, 2012 in Arusha.

1. Background information The world around us is changing fast, new technologies, new competitors, changing social habits, different ways of doing business, fluctuating economic conditions …. 

If anything, the pace of change is likely to accelerate over time and validate the ancient saying that “the only constant is change”. Marketing is a major force in business and society, influencing daily life in many ways. The effective and successful organization is one whose managers understand the nature of marketing and can adapt to changes within its environment.

2. The target group: Managers and Officers from Finance, Accounts, Marketing, Sales, HR & Admin, Customer Service, Production/Operation, procurement, Sales Managers, Branch Managers, Marketing Managers, Business Development Managers, Corporate Relationship Managers, Customer Service Managers, Credit /Grant Managers,

3. The content:

1.       Exploring the scope of marketing 2.       Marketing and Utility 3.       The marketing concept 4.       Integrated marketing 5.       Marketing Mix and Promotools strategies 6.       Relationship Marketing & Selling

7.       Marketing and environment dynamics 8.       The anatomy of competition 9.       Market segmentation and positioning 10.    Marketing new products 11.    Introduction to Developing Marketing Strategies 12.    Marketing Audit.

4. Fee & Payment: Tshs 690,000/= per participant (Covers tuition fee, training materials, lunch and tea and coffee). Payment should be made by cash or  cheque to CAPACITY BUILDING STRATEGY AND INNOVATION CONSULT, P.0 BOX  8413 Dar es Salaam.

5. Award: Certificate of Achievement / Attendance will be awarded for fully participation.

6. Method of Training Delivery: The training method will be very interactive and participatory using mixed approaches to professional and adult learning including short Lecturette, Role playing, experiential learning and Group discussions and presentations.

7. Registration, confirmation and further information please contact:

             Training Coordinator                                                   

             Capacity Building Strategy & Innovation Consult                                    

P O Box 8413, DSM              Tel: 0754 473615, 0786 473 615 and 0755 806805                             

Email:capacitybuilding.consult@gmail.com

Thank you for cooperating  and we wish to meet you and your team in Arusha.             

Yours Sincerely,

Freddy J. Gamba

Director/ Consultant