Having recently celebrated its’ 9th
birthday, AfricaMagic is heading into 2013 determined that its 10th
year on air is going to be one that no viewer ever forgets!
In addition to its first ever AfricaMagic Viewers
Choice Awards which it is creating in association with MultiChoice, AfricaMagic
today confirmed that it will also screen a new season of the hit reality
super-series BIG BROTHER AFRICA.
Exactly a decade after Africa pioneered the world’s
first-ever continental BIG BROTHER, the show will return to DStv screens next
year with more of the must-watch entertainment, drama and excitement that it’s
famous for. And once again, there is a secret twist that producers have worked
on to ensure that the new season will capture audience attention once more!
“The demand from audiences for BIG BROTHER AFRICA
continues undimmed. In some ways it really is astonishing to see the enthusiasm
for this particular series, but in other ways it is to be expected,” says M-Net
Africa Managing Director Biola Alabi.
“Viewers want
to see unscripted television, as it happens, with normal people that they can
relate to dealing with completely familiar emotional concepts – happiness,
frustration, success, failure, hope, anxiety, friendship, opportunity and of
course, love. Big Brother continues to be a ratings sensation from Australia to
India, and in Africa, for exactly this reason. And the format’s flexibility is
a producers dream because you can do something different every time!”
Given her comments it’s easy to understand why, when
questioned about whether the new season will be fresh, fun entertainment,
producers Endemol SA are confident of another successful edition.
“We are delighted with the new concept that has been
developed for the upcoming show,” confirms Endemol MD Sivan Pillay. “Every year
as soon as we know that we are going ahead with a new season, we head into a
creative brainstorming session and every year, ideas just go racing around the
room. Our teams enjoy the show as much as audiences our audiences do and it
shows on screen. And this year, I have a feeling that audiences are going to
fall in love with the idea!”
For now though neither AfricaMagic or Endemol will say
anything more on the new season except to advise that it will reveal further
details about BIG BROTHER AFRICA in mid-January when the call to entry for new
housemates will also begin on the AfricaMagic channels, on Facebook and
Twitter, and on the channel website (www.africamagic.tv).
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