The SingTel Group today announced a strategic partnership
with Samsung focused on driving next-generation mobile communication,
infotainment and technology services in Asia and Africa. The new
collaboration takes advantage of the scale of the SingTel Group and
Samsung's innovative products and services.
Under this partnership, both parties will offer applications and
digitial services to customers of SingTel Group companies, including
Advanced Info Service (Thailand), Airtel, Globe Telecom (Philippines),
Optus (Australia), SingTel (Singapore) and Telkomsel (Indonesia).
In addition, the SingTel Group will work with Samsung to identify
opportunities for joint launches and marketing campaigns of key
Samsung device announcements. The companies will also be able to
leverage each others' distribution channels to extend their retail
reach to more customers.
SingTel Group's leading mobile brands combined with Samsung's mobile
device ingenuity will grow the 3G and 4G customer base in each market
and also enhance the experience of mobile customers and broaden their
access to intelligent networks.
Mr. Mark Chong, CEO International, SingTel Group Consumer said,
"SingTel Group and Samsung will deliver an exciting mobile experience
for customers, through brilliant mobile and innovative devices.
"Not only will our companies mutually benefit, but our combined 400
million mobile customers will be able to take advantage of the unique
offerings that will be provided in the future."
Mr. DJ Lee, President and Head of Sales & Marketing, at Samsung
Electronics, said, "We are honored by this opportunity to provide our
customers with advanced mobile experiences. In order to introduce
Samsung's next generation mobile communications, we continue to fully
support and work closely with leading mobile operators."
The SingTel Group and Samsung partnership will commence this month
with joint projects beginning from the fourth quarter this year.
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