The telecom industry in Tanzania and East Africa has today been bolstered with the entry of a unique, straight forward, innovative, socially responsible and maverick telecom like no other, launching without a name.
With its underlining promise being to raise the bar for subscribers, the new telecom launched simultaneously in Tanzania, Uganda and Burundi with a creative online and SMS campaign dubbed “Give Us a Name” giving East Africa the opportunity to nominate and vote for the best name.
This first East African telecom that truly cares and is not afraid to trust the people is a telecom like no other; or any company for that matter. No company across the world has ever launched without a name setting the stage for what will be an exciting 10 day campaign before the brand is finally unveiled.
The “Give us a Name” campaign will run from Monday 25th November, 2013 to 4th December, 2013 online, on SMS and on Facebook in two phases. In phase one, Tanzania and all East Africa is being asked to nominate names they would like the new telecom that will champion New Africa to have.
Interesting concept.
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