UNICEF today launched a creative video initiative in support of the #ENDviolence movement, designed to reinforce the growing global momentum to end violence against children. This includes connecting with, and engaging parents and care givers to tackle violence against children and find solutions to prevent and end it in their own communities. The video features the single ‘Our Navigation’ from the UK-based electronic music band Four Tet’s latest record, ‘Beautiful Rewind’, on Text Records.
The release is part of UNICEF’s ground breaking #ENDviolence initiative, a global movement to raise awareness and spark local action to combat violence against children by making violence more visible.
UNICEF’s newly-appointed National Ambassadors for Tanzania’s #ENDviolence initiative, hip-hop star Ambwene Yessayah, better known as AY, and former Miss Tanzania, Faraja Kotta Nyalandu, helped to launch the video. AY and Faraja, who have an impressive following in the country, featured in the video to highlight the important role of young people in the national response to violence against children.
"Acting in this video is very meaningful for me. I am a mother and I expect children to be protected by each one of us. Violence is everywhere. It happens in Tanzania, and across the globe, at all levels of society. Ending violence is everyone’s business. Silence is not acceptable. I am committed to keep using my voice to ensure that we all speak out and put an end to violence against children," Faraja Kotta Nyalandu said.
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