The Heineken team at the
headquarters in Nairobi geared up for the immersion training led by the General
Manager Mr.Uche Unigwe (holding Heineken bottle at the back row).
Jan 23,
2015 - Nairobi, Kenya – It is
not uncommon for top performing employees in any company to be selected for
training at company headquarters for a few days or weeks. However, Heineken
East Africa is taking employee training to new levels as they are sending top
performing commercial team members from the Kenya, Tanzania, and Uganda markets
respectively to Lagos, Nigeria for six months to participate in full immersion
training in Africa’s most populous country.
The brewer’s main headquarter sits at Amsterdam in Netherlands but the training
will take place in Nigeria as it is not only home to Heineken’s biggest
operation in Africa but it is amongst the leading Operating Companies of Heineken
worldwide. In particular, Nigeria is a source of various commercial best
practices that are relevant to East African markets.
According to Heineken East Africa General
Manager, Mr. Uche Unigwe, this type of immersion training is critical to
embedding One Heineken operating framework in East Africa which enables
Heineken to deliver a world-class experience to their loyal consumers
consistently.
The immersion training will become a part
of standard operating procedure for Heineken East Africa moving forward in
which another set of employees will be selected every six months and sent to
Lagos.
While in Lagos, the commercial teams will
manage key accounts as well as trade activations throughout Nigeria where the local
operations have pioneered perfect execution. Additionally, it will allow the
East African commercial team to monitor external business practices and set
organisational benchmarks against the best, within and beyond the Heineken
organisation.
“Realistically we can only expect our
people to deliver at a world class level if they have actually seen and worked
in such an environment. By sending our
team to Lagos for six months they will return to
East Africa with a broader vision as to
not only what is expected but also what is possible and this enhanced point of
view will ultimately benefit our partners, outlets, and our consumers” added Mr.
Uche Unigwe.
According to Musa Huko from Heineken Kenya he had never
imagined this high level of training when he joined Heineken 3 years ago.
“I am very thankful and optimistic about
this opportunity not only to enhance my personal sales skills but also to use
what I learn in Nigeria to better serve my home market Kenya” said Musah
further stating, “I think one of the great aspects about working with Heineken
is that the constant pursuit of excellence propels us to be better masters of
our craft.”
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