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Heineken Country Manager, Michael Mbungu
speaking to members of the press (not in picture) in Dar es Salaam during the
introduction of a UEFA Champions League ‘trophy’ bottle for the Tanzanian
market. The Champions League bottle, is designed to reward consumers around the
world with a trophy of their own on every bottle.
.jpg) |
Heineken Country Manager, Michael Mbungu
(first right) together with COO of Tv1 Mercedes Martin and some of the station
staff celebrating the newly introduced UEFA Champions League ‘trophy’ bottle
for the Tanzanian market. The Champions League bottle, is designed to reward
consumers around the world with a trophy of their own on every bottle.
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The iconic bottle has arrived just in time for the final stretch of the UEFA Champions League as play now enters the Quarter-Finals with Heineken Tanzania gearing up for their annual UEFA Champions League Final viewing party, an epic event that is well sought after by football fans and socialites alike from across Tanzania. This time around Heineken Tanzania will host three UEFA Champions League Finals viewing parties at Samaki Samaki Masaki, Club 777 Kawe and George & Dragon Pub Masaki.
Heineken Country Manager Michael Mbungu noted that the beer brand aims to keep consumers engaged with their latest innovation during match nights and beyond. ‘‘The trophy bottle has been designed to reward consumers around the world with a trophy of their own on every bottle.’’ He further emphasised.
According to Els Dijkhuizen, Heineken® design manager the new bottle is both simple and iconic. “UEFA Champions League is the ultimate stage for Football champions. We were looking to create a clean, simple and iconic design that celebrated the connection between the two famous brands, Heineken® and UEFA. We wanted a system that was expressive, and iconic.” said Dijkhuizen.
In addition to the campaign, consumer activities will run in outlets in and around the city with the headline promotion giving Tanzanian fans the chance to win exclusive Heineken merchandise – including to the Final show down on 6th June 2015.
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