No matter what part of the world you live in, communication
is a vital aspect of everyday life facilitating connection between people. The
use of phones has evolved from interactions with friends and family to tools
that enable commercial transactions for businesses. In Tanzania, the highest
rate of mobile phone penetration is in urban areas however 67.6% of the
population resides in rural areas where connectivity remains a challenge.
A Deloitte study of 40 African economies reveals that the
introduction of mobile networks has the potential to influence socio-economic
development for individuals and villages in remote areas. Additionally, the study shows that 1%
increase in market penetration leads to an increase of 0.28 percentage points
in GDP and 1% increase in internet penetration increases the GDP growth rate by
0.077 percentage points in the economy.
We live in a world where a person in the southern highlands
of Tanzania needs to be able to access breaking news as it happens from his
mobile phone and also have the ability to use the same phone to source
commercial opportunities in other parts of Tanzania. Without enabling rural
access it would take a long time for information to reach people in rural areas
thus hindering their progress.
According to FinScope Tanzania 2017, 78% of Tanzanian adults
in rural areas have a financial access point within a 5km radius. Due to the
limited footprint of traditional bank branches, the majority of financial
service providers found within a 5km radius are mobile money agents whose
presence facilitate transactions that allow for residents to participate in
economic activities that improve their livelihoods. Rural connectivity empowers the lives of
those that reside great distances from urban centers.


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