Emirates inks strategic agreement with global tech giant, Huawei, at ATM
Dubai, May 24 – Emirates today announced that it has signed a Memorandum
of Understanding (MoU) with Huawei, one of the world’s top tech brands, to
further extend its existing partnership. The enhanced collaboration will allow
both brands to build awareness to a wider audience in the Middle East and
beyond.
The agreement was signed at Arabian Travel Market (ATM) 2021 in
Dubai by Orhan Abbas, Senior Vice President of Commercial Operations – Far East
at Emirates and Lu Geng, Vice President Middle East and Africa of Huawei Global
Partnerships & Eco-Development, signalling the deepened strategic
cooperation between Emirates and Huawei and mutual benefits in expanding their
reach in China and Middle East and African markets, respectively. Also
present at the signing ceremony was Adnan Kazim, Emirates’ Chief Commercial
Officer and William Hu, Regional Business Development Director,
Eco-Development Department, Huawei.
In addition to joint promotions designed to build brand
awareness for Emirates and Huawei in the other’s home markets, the partnership
will also encompass the launch of customer-centric initiatives including
enhanced and engaging experiences for Huawei smart phone users while booking
tickets and making travel plans on the Emirates app, available on the
AppGallery – Huawei’s official distribution platform and one of the top three
global app marketplaces in the world, with more than 530 million active monthly
users. The joint cooperation will also see Emirates providing support for the
Huawei search engine, Petal Search, on smart devices in the MEA region.
For Emirates, the integration into Huawei’s ecosystem will allow
the airline to tap into a wider target audience and Huawei phone users,
especially in the Chinese marketplace which has been regarded as one of the key
strategic markets for Emirates worldwide.
This move was built on the successful collaboration of the two
brands established in early 2020, when the Emirates app was made available on
Huawei’s smart phone devices on its AppGallery, bringing users a richer and more
engaging range of functions conveniently to their fingertips. The collaboration
was further expanded in September 2020 with enhancements that allowed quicker
bookings and other tailored functionalities that customised the mobile
experience.
The MoU signed today also involves further development of the
Emirates Mobile App on AppGallery. To date, the Emirates app has had more than
1 million installs from AppGallery. The AppGallery is also attracting an
increasing numbers of developers with 2.3 million currently registered, a 77%
increase from last year. As of March 2021, there were more than 70,000
registered developers in the Middle East and Africa region.
As part of its proposition to consumers, the airline strives to elevate its digital customer experience by leveraging cutting-edge technology, making the Emirates app a useful travel companion that ensures a seamless customer journey on the go. The Emirates app provides easy access to a range services and functions from flight search and ticket booking, to check-in, seat and meal selection, as well as Skywards account information. Innovative functions of the Emirates app also include ice playlist creation and syncing to aircraft seats prior to travel and the Airport Wayfinder for directions at Emirates’ hub, Dubai International Airport.
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