By Mdau Geza Ulole
While our country Tanzania is positioning itself to tap a potential tourists market at World Cup 2010 in SA at a whoopy cost of about US$ 6 million for hosting a team that would station in Tanzania during the event, we should question the merits of that huge sum of money to be spent for an event that won't last more than a month!
Look at things in this way, if you question the Cost Benefit Analysis of the so risky to be undertaken marketing campaign, there is no any tangible results that are to be gained at the anticipated surge of people who are to be in SA for the main reason to watch soccer! Why i say this?
Here are the few thoroughly thought points:
1. SA, has shown strong intentions to keep the tourists at home through having put a number of entertainment centers, moreover SA has what it takes to keep the soccer fans at bay from visiting Tanzania, Kruger National Park, the biggest in Africa has what it takes to flex the muscles and woo the budget tourists to stay at home who after all are soccer fans foremost!
2. Logistics, while the cost of a flight from Dar-J'burg is more than what it cost from NY to London, the authorities have shown no clearly intentions to subsidize the costs so as to ship those interested to see our tourists sites
3. Weather, there won't be a team that will want to put a camp in Dar and jeopardize it's chances to win among the big top ten countries, I don't believe if any of US, Germany, France, Japan, England team will be ready to take that risky path. The weather that would have been compatible with that of SA would have been that of either Arusha, Kilimanjaro or Southern Highlands that don't have facilities!
4. World have just come out of recession (including those high spenders we are targeting!), the time is so wrong to undertake that massive cost to market ourselves, other options that last should have been considered instead.
This keeps me wondering whether our Ministry of Sports, culture and information has advisors on this ill feted idea. This ministry that has decided to be a propaganda ministry and defending the interests of ruling Government at any cost of recently being shutting a highly respected news paper after exposing the exam scandals has nothing of what takes to market Tanzania. Together with our Ministry of tourism and our Tourist Board should have consider of Tingatinga Art instead.
Why i say this;
For those of you who are painting lovers like me, would agree with me immense potentials that could have come with developing that piece of tanzanian creativeness that our so claimed creative neighbour are now benefiting!
Think of this when the Lion King movie budgeted at US$ 45 mio. created a revenue of over US$ 783,841,776 of revenue plus marketing the EA region (since there is no great migration without Tanzania and Kenya) though our same neighbours claimed the merits on their country though SA mostly gained since they produce the movie.
Think of the movie Madagascar, produced at a cost of US$150 mio. made around US$602,308,178 plus massive marketing window for the country bares the name, todate that country keeps getting plus revenue on top!
To be Continued tomorrow...
prophet and president john mashaka,please use your real names. there nobody like urole, this is your writing style. we love you, so, there is no point of concealing your identity
ReplyDeletembona hya makala yapo chini kiuchambuzi, hii lugha changa sana, kulinganisha na lugha za wakina john mashaka, na dr. shayo
ReplyDeleteGOOD IDEAS UNDERCOOKED LANGUAGE,,, nadhani unahitaji msasa kwel. sio kukuonea ILA LUGHA YAKO BADO NI CHANGA JINSI WALIVYOSEMA WADAU HAPO JUU
ReplyDeleteSANTE KUJARIUBU
ReplyDeleteStrong arguments but under expressed.
ReplyDeleteSpending $6m to lure tourists by hosting a team that will be participating at the world cup is a joke and direspect for tax payers money.
The Govt could have offered a full package to the winner, 1st runer up and 2nd runner up to visit Tanzania after the games and publicise the visit. Thay way you onoly invest in those who have proved to be world class, ukileta timu ya kufungwa ndio umetangaza nini?
Viongozi hawana creativity.
Serikali ingeanzisha mashindano ya ideas on how to spend the $6m na kumpatia mshindi kitita badala ya kukurupuka na kuja na strategy isyoeleweka.
(US Blogger)
Someni The Citizen la Ijumaa kwenye "the weekender".....
ReplyDeleteTake World Cup Winner to Kilimanjaro Summit - an artcle written from Washington DC.
Kwanza huyu siyo John mashaka.Pili acheni hiyo tabia ya kukosoa watu kuhusu lugha.Mimi na wewe mbona tumemuelewa?natumekubaliana kuwa ana jambo la kuzungumzia?Tanzania lugha yetu kiswahili..ok..!
ReplyDeleteMimi,niko tofauti na yeye kidogo.Yeye ameangalia tamasha kama a business model,wakati world cup ni shindano la mataifa kama Olympic (kama sherehe fulani).Hakuna inchi iliyotengeneza faida kwenye kuandaa mashindano ya Olympic tokea yaanze kwa kumbukumbu zangu.World cup nafikiri ni hivyo hivyo.
kuhusu cost ya kusafiri,kwa kuwa hili shindano ni sherehe, sidhani watu wanajali kama wanakwenda kama vacation au kusheherekea.
Mdau
Anon Sun Jan 31, 02:51:00AM I agree with you.
ReplyDeleteSurely Geza is got a case there but I think he is still posting stuff so we better wait and see what is got.
We lack priorities, I say this so often. Spending staggering that lot ($6m) to promote tourism through soccer tournaments not held in our country probably not a good idea. We have always asked what are we gonna get in return but no answers.
I think we are screwed again!! It doesn't stop, does it??
nyie watu mnaokosoa lugha za watu mbona hamuandiki article zenu? yeye ameandika opinions zake ambazo kama ukiangalia vizuri ana point nzuri sana! sasa nyie mnaoanza kukosoa ati kwa kumlinganisha na Mashaka wapi ni wapi kila mtu ana uhandishi wake! Ebooo!
ReplyDelete