Kilimanjaro Premium Lager brand manager Oscar Shelukindo with Joseph Nicholas the Dar es Salaam Sales ManagerTanzania Breweries through its brand, Kilimanjaro premium Lager, today introduced the much awaited 330ml which is a new addition to the Kili family of the 500ml bottle and the 330ml can.
Speaking during the launch, Kilimanjaro Premium Lager brand manager Oscar Shelukindo said the fancy new bottle will retail at the same price as the 330ml can.
“I would like to assure all Kili fans that it still is the same refreshing kili in the new 330ml bottle as it is in a 500ml bottle or 330ml can and it will retail at the same price as the 330 ml can.” Said Mr. Shelukindo.
The aim of introducing the new non returnable bottle is to create more choice for the consumer, making it convenient to carry around and as a style statement for those who prefer smaller packs. Essentially this creates more drinking occasions.
“Notably Tanzania’s best beer, Kilimanjaro Premium Lager, will endeavor to offer the very best to its consumers and the introduction of the Kili Dumpy is just one of the many surprises we have in store for you.” Added Mr. Shelukindo.
Kilimanjaro Premium Lager brand manager Oscar Shelukindo displays the new 330ml bottlesfor that and more...
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ReplyDeleteThe idea behind smaller packs is to sell it at lower price so that even those who could not afford before can now atleast be able to enjoy your new packing!Otherwise this is ridiculous marketing insensitive to customers ability to buy!Those who could afford the Can still have the choice,how about those who would wish to access Kili for the first time but can not afford the prevailing prices?
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