The CEO of Uganda's leading daily The New Vision, Mr Robert Kabushengo, makes a point when addresssing this year's Marketers Night held last night at the Kilimanjaro Kempinski in Dar es salaam. Among other things, Mr Kabushengo stressed the need for Marketeers to give priority to the micro businesses as far as marketing goes, insisting that it is the ordinary man and woman in the street who are the most serious consumers, as opposed to the elite who are favoured most by the prevalent trend of product and service promotion.
guests had the opportunity to ask questions












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