FACEBOOK USERS ON THE RISE IN TANZANIA POST-COVID – A WHITE PAPER BY AIM GROUP TANZANIA.

The global pandemic disease that has forced human to change their lifestyle to “a new normal” has led Tanzanians to spend their time on the online platform. According to a recent research “A SNAPSHOT OF CONSUMER DIGITAL BEHAVIOUR IN TANZANIA” by a renowned marketing and advertising agency in Tanzania “AIM Group” there has been a shifted everything including how people are using social media and internet a large.

In the past four months we have seen an increase of “Netflix and Chill to Instagram Live Shows by artists and comedians. Behaviors, routines and priorities have changed over the last few months. These shifts are becoming long-lasting and permanent. People have adapted to new ways of life and how they spend their time online and offline.

We have witnessed more people gravitating to different online touch-points, companies offering different online solutions, Increased e-commerce platforms and transactions to accommodate for the shift.

On the other hand, users being more content-driven, seeking genuine information, engaging more with both organic and promoted content. Customers are now aggressively searching for entertainment content, betting tips…yes you have read that right :). So, brands have to think digital and not digital conversations rather digital conversions.

Your customers are now online. If you want to reach more customers, go online and you won’t have to break the Bank to see results. You can further read the research here https://bit.ly/TDL_BLOGS

AIM Group is an innovation and digital agency founded in Tanzania focused on R&D, digital communications and creating enterprise and business solutions that have been shaping consumer experiences since 2009. If you would like to get in touch with AIM Group media professionals please fill out this form https://bit.ly/AIMCONNECT_BLOGS