As the world’s largest international airline serving 140 destinations globally, Emirates welcomes the unique opportunity to present the Arabic language to more than 52 million diverse customers. Today, UNESCO’s World Arabic Language Day, (18 December), Emirates highlights the array of Arabic language services available to customers, thousands of Arabic speaking cabin crew, and the wealth and breadth of rich Arabic language content available on its inflight entertainment system – ice.
World Arabic Language Day is celebrated on 18 December since it was established in 2012. The date commemorates the day that the General Assembly of the United Nations adopted Arabic as the sixth official language of the organisation in 1973. Used daily by more than 500 million people, Arabic is very much a part of the Emirates brand, playing a vital role in the operations and customer service of the multi award-winning airline.
The Emirates logo features Arabic calligraphy and is a key element of the airline's identity, symbolising its roots in the UAE and commitment to showcasing Arabic hospitality and culture globally.
Originally created in 1985, the logo underwent a significant redesign in 1999 to modernise its appearance and align with the airline's rapid growth and global ambitions. The Arabic script was refined with a more fluid and bold style, making it visually striking and versatile for branding on aircraft, advertisements, and other materials.
The current logo maintains the stylized Arabic word "الإمارات," designed to evoke sophistication, luxury, and cultural pride, appearing in gold or white to emphasise Emirates’ premium positioning. The Arabic logo has remained a consistent part of Emirates' branding to reflect a dual commitment to innovation and tradition, with a design that has contributed to making Emirates one of the most recognizable airline brands worldwide.
Emirates’ official website and mobile app are available in both Arabic and English, offering Arabic-speaking customers a localised browsing experience. The website provides services such as booking flights, checking flight status, and managing reservations in Arabic. Emirates also provides Arabic-language customer support via phone, email, and social media channels, ensuring that Arabic-speaking customers can easily resolve any issues or queries.
Emirates has recently launched a revamped safety video that focuses on delivering safety instructions in a clear and straightforward manner. The video is available in both Arabic and English, featuring communication of critical safety measures such as seatbelt usage, oxygen mask operation, and emergency exit procedures.
Emirates offers in-flight announcements in Arabic and English, and the local language of the flight’s arrival and departure country, ensuring that customers from Arabic-speaking countries feel at home.
Currently Emirates has more than 4,000 Arabic speaking cabin crew enabling seamless communication with Arabic-speaking customers. Emirates world class cabin crew hail from a wide range of Arabic speaking nations including Algeria, Bahrain, Djibouti, Egypt, Iraq, Jordan, Lebanon, Morocco, Oman, Palestine, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, UAE and Yemen. Across Emirates’ airport employees, retail staff, VIP teams and call centre agents, there are hundreds of native Arabic speakers as well as those who speak Arabic as a second language.
Emirates' award-winning in-flight entertainment system ice offers a wide variety of Arabic-language content, including movies, TV shows, music, and news. It includes more than 50 of the latest Arabic Movies this December,
Emirates customers who wish to learn some Arabic themselves while enjoying a flight, can access the UTalk language courses on ice, and pick up key phrases in Standard Arabic, translated for Mandarin English, Turkish and Spanish speakers.
Emirates customers can also enjoy 15 channels of Arabic podcasts and audiobooks, The Holy Qur’an, and more than 500 channels of Arabic music including pop, classics, Khaleeji, Maghrebi and Arabic fusion.
The Arabic language is central to both the heritage and future of Emirates, with Emirates demonstrating this commitment through the sponsorship and support of cultural events, literature, and initiatives that promote the Arabic language. Emirates Airline Festival of Literature, which will happen next month on January 29, celebrates Arabic and international literary works and the power of words, ideas, and storytelling. Established in 2009, the festival is held annually in Dubai and brings together renowned authors, poets, speakers, and thinkers from around the globe.
Providing a platform for discussions on literature, creativity, and social issues, bridging cultures and fostering understanding through the written and spoken word, the festival features panel discussions, book signings, workshops, poetry performances, and activities for children, highlighting Arabic literature, offering sessions in Arabic and English and supporting local authors and emerging talents.
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