Absa Bank Tanzania Launches “Play Your Card Right” Campaign with TZS 120 Million in Cash Prizes*

 Absa Bank Tanzania today officially launched its exciting new customer rewards campaign, Play Your Card Right, at a media briefing held at Absa House, the Bank’s headquarters in Dar es Salaam. The campaign will run for three months from the launch date and will reward customers with a total of TZS 120 million in cash prizes.

The Play Your Card Right campaign is designed to encourage customers to increase their usage of Absa Debit and Credit Cards as well as the Bank’s digital banking platforms, including internet banking, mobile banking, and agency channels. Customers who transact using these platforms will qualify for weekly, monthly, and grand prize draws, with winners’ rewards credited directly into their Absa Bank accounts.

Speaking at the launch, Ms. Ndabu Swere, Director of Retail Banking at Absa Bank Tanzania, said: “This campaign reflects our commitment to empowering our customers by rewarding their loyalty and encouraging them to take advantage of convenient, safe, and modern banking channels. Through Play Your Card Right, we are not only giving back to our customers but also reinforcing the benefits of card usage and digital banking in today’s fast-changing financial landscape.”

On his part, Mr. Aron Luhanga, Head of Marketing and Corporate Affairs at Absa Bank Tanzania, emphasized the significance of the campaign to the Bank’s brand promise and purpose: “At Absa, our purpose is ‘Empowering Africa’s tomorrow, together… one story at a time’, and our brand promise is ‘Your story matters.’ This campaign is one way of demonstrating these values in action. Every customer’s transaction tells a story of growth, empowerment, and convenience. We want to celebrate those stories by rewarding customers who choose Absa as their financial partner.”

Campaign Mechanics

• Weekly Prizes: Six winners every week, each walking away with TZS 500,000.

• Monthly Prizes: Three winners each month, with prizes ranging from TZS 3 million, TZS 5 million, and TZS 10 million.

• Grand Prize: At the end of the campaign, one overall winner will walk away with TZS 30 million.

All winners will be selected through supervised raffle draws conducted in collaboration with the Gaming Board of Tanzania.

Commitment to Customers

Absa Bank Tanzania has set aside a total prize pool of TZS 120 million, which will be distributed directly to winners’ bank accounts over the three-month campaign period.

“Through this campaign, we are affirming our commitment to provide more value, more excitement, and more reasons for Tanzanians to bank with Absa. It is a campaign that is not only about rewards but also about strengthening trust and enhancing customer experience,” Ms. Swere added.

– Ends –

[20:51, 30/09/2025] Mgogo Peter: 01:

Absa Bank Tanzania Director of Retail Banking, Ms. Ndabu Swere (second right), together with the bank’s officials — Head of Retail Products & Strategy, Mr. Heristraton Genesis (left, seated), Head of Marketing and Corporate Affairs, Mr. Aron Luhanga, and Card Issuing Manager, Ms. Erica Mwaipopo — display Absa’s card during the launch of the bank’s “Play Your Card Right” campaign in Dar es Salaam today, where customers stand a chance to win up to TZS 30 million.

Absa Bank Tanzania Director of Retail Banking, Ms. Ndabu Swere (second right), together with the bank’s officials — Head of Retail Products & Strategy, Mr. Heristraton Genesis (left, seated), Head of Marketing and Corporate Affairs, Mr. Aron Luhanga, and Card Issuing Manager, Ms. Erica Mwaipopo — display Absa’s card during the launch of the bank’s “Play Your Card Right” campaign in Dar es Salaam today, where customers stand a chance to win up to TZS 30 million.

Absa Bank Tanzania Director of Retail Banking, Ms. Ndabu Swere (fourth left, seated), joins colleagues in chanting the slogan of the bank’s card usage campaign, dubbed “Play Your Card Right”, during the official launch of the three-month campaign in Dar es Salaam. The campaign gives customers the opportunity to win up to TZS 30 million by simply using their Absa cards.

Absa Bank Tanzania Director of Retail Banking, Ms. Ndabu Swere (centre), addresses a press conference in Dar es Salaam today during the official launch of the bank’s “Play Your Card Right” campaign. Looking on are Absa’s Head of Marketing and Corporate Affairs, Mr. Aron Luhanga (left), and the bank’s Card Issuing Manager, Ms. Erica Mwaipopo. Through this campaign, customers can win up to TZS 30 million by actively using their Absa cards.

Absa Bank Tanzania Card Issuing Manager, Ms. Erica Mwaipopo (second right), explains details of the newly launched “Play Your Card Right” campaign during a press conference in Dar es Salaam today, alongside other senior officials of the bank. The three-month campaign offers customers a chance to win up to TZS 30 million while enjoying the convenience of Absa card payments.