NCBA Bank has officially unveiled its new brand campaign, “Numbers That Matter – Maisha Ni Hesabu”, signaling a renewed commitment to driving impact across Tanzania. The campaign highlights how every decision from financial choices to community actions adds up to meaningful progress for individuals, businesses, and society at large.
Speaking at the launch in Dar es Salaam, NCBA Bank Acting Managing Director Alex Mziraysaid the campaign reflects the bank’s mission to go beyond banking. “At NCBA, we believe numbers should tell a story of progress for families, for businesses, and for our country. Maisha Ni Hesabu is about more than transactions; it is about measuring real impact in people’s lives,”he explained.
The campaign also showcases NCBA’s role in enabling growth across critical sectors such as FMCG, Transport & Communication, Oil & Gas, and Manufacturing, where its tailored financial solutions have helped clients expand, increase turnover, and build competitiveness. “When our clients grow, entire industries grow. That is the power of numbers that matter,” added Mr. Mziray.
In the Public Sector, Trade, and Tourism, the bank has championed strategies that build resilience while reducing environmental footprints. This balance of progress and sustainability remains a cornerstone of the campaign. As part of this agenda, NCBA has pledged to plant over 10,000 trees across Tanzania by 2025, with recent initiatives including 5,000 trees planted along River Mpiji in Bunju B to combat erosion and restore water quality.
NCBA also continues to invest in people and community experiences through the NCBA Golf Series, which encourages junior and women golfers while fostering a platform for business leaders and changemakers to connect. “Our role is to open doors whether in business, in sport, or in environmental stewardship. Through these engagements, we are proving that growth is inclusive,” Mr. Mziray said.
The bank’s strong financial performance reinforces this narrative. NCBA recorded a 24% rise in profit before tax in 2024 (TZS 16.1 billion vs. TZS 13.0 billion in 2023), driven by customer trust and innovative products such as the NCBA Now App and asset financing solutions.
Concluding his remarks, Mr. Mziray emphasized the broader vision behind the campaign: “Our brand promise is simple - Go For It. With this campaign, we are showing Tanzanians that every number, every action, and every decision counts toward building the future we want together.”
Speaking at the launch in Dar es Salaam, NCBA Bank Acting Managing Director Alex Mziraysaid the campaign reflects the bank’s mission to go beyond banking. “At NCBA, we believe numbers should tell a story of progress for families, for businesses, and for our country. Maisha Ni Hesabu is about more than transactions; it is about measuring real impact in people’s lives,”he explained.
The campaign also showcases NCBA’s role in enabling growth across critical sectors such as FMCG, Transport & Communication, Oil & Gas, and Manufacturing, where its tailored financial solutions have helped clients expand, increase turnover, and build competitiveness. “When our clients grow, entire industries grow. That is the power of numbers that matter,” added Mr. Mziray.
In the Public Sector, Trade, and Tourism, the bank has championed strategies that build resilience while reducing environmental footprints. This balance of progress and sustainability remains a cornerstone of the campaign. As part of this agenda, NCBA has pledged to plant over 10,000 trees across Tanzania by 2025, with recent initiatives including 5,000 trees planted along River Mpiji in Bunju B to combat erosion and restore water quality.
NCBA also continues to invest in people and community experiences through the NCBA Golf Series, which encourages junior and women golfers while fostering a platform for business leaders and changemakers to connect. “Our role is to open doors whether in business, in sport, or in environmental stewardship. Through these engagements, we are proving that growth is inclusive,” Mr. Mziray said.
The bank’s strong financial performance reinforces this narrative. NCBA recorded a 24% rise in profit before tax in 2024 (TZS 16.1 billion vs. TZS 13.0 billion in 2023), driven by customer trust and innovative products such as the NCBA Now App and asset financing solutions.
Concluding his remarks, Mr. Mziray emphasized the broader vision behind the campaign: “Our brand promise is simple - Go For It. With this campaign, we are showing Tanzanians that every number, every action, and every decision counts toward building the future we want together.”
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