FANTA® Introduces New Berry Flavour in Tanzania

A new FANTA® flavour is adding a burst of deliciousness to the brand’s portfolio in Tanzania with the launch of FANTA® Berry.

This bolder, fruitier tasting beverage brings a splash of playfulness, fun, and refreshing enjoyment to fans across the country. 

Inspired by the vibrant energy of Tanzanian youth culture and the fast-rising Singeli movement, FANTA® Berry is set to tantalise taste buds with its vibrant twist. 

The new flavour is now available in selected retail outlets, supermarkets, universities, kiosks, and trade outlets across Tanzania.

“We’re thrilled to bring even more variety to Tanzanians with this vibrant addition to the FANTA® family. FANTA® Berry embodies our commitment to creating fun, fruity twists filled with deliciousness that cater to people’s evolving tastes,” said Kabula Nshimo, Senior Marketing Manager for Coca-Cola Tanzania. 

The launch campaign will come alive through the energetic “Kipapli” platform, designed to connect directly with Tanzania’s youth through music, dance, fashion, creator culture, and on-ground experiences across universities and high-traffic areas in Dar es Salaam.

As part of the experience, FANTA® Berry will bring the excitement to consumers through immersive commuter activations, influencer engagements and taste-test challenges.

 Coca-Cola Kwanza today embarked on a vibrant convoy journey, starting at the Mikocheni plant and making stops across Ubungo, Mabibo, Buguruni and Temeke before culminating in Mbagala. 

At each stop, consumers will enjoy FANTA® Berry tasting experiences, interactive entertainment and fun activities designed to create memorable brand experiences.

FANTA® Berry will roll creator challenges aimed at empowering young people to create content, grow their influence, and participate in the rapidly expanding digital creator economy.

 The activations will also include university engagements, trade market “Berrification” moments, influencer collaborations, and the #KipapliChallenge social media campaign.

With iconic favourites like FANTA® Orange and now FANTA® Berry, the brand continues to inspire a passion for life and unforgettable moments of deliciousness.

 Whether you're hanging out with friends, creating content, commuting across the city, or simply enjoying a playful moment, FANTA® Berry is the perfect companion.

 “Our diverse beverage portfolio reflects our dedication to meeting the preferences of Tanzanians. We’re proud to offer products that bring people together, spark joy, and add flavour and deliciousness to everyday moments,” said David Chait, General Manager at Coca-Cola Kwanza Ltd.

Get your FANTA® Berry fix today and bring on the fun and deliciousness!

Coca-Cola Kwanza Ltd General Manager, Mr. David Chait (right), the Company’s Regional Trade Marketing Manager, Ms. Rukia Sakibu (left), and the firm’s Revenue Growth & Trade Marketing Director, Mr. Arthur Kyara (centre), showcase the newly launched Fanta Berry flavour bottles during an introductory event held in Dar es Salaam over the weekend.

Coca-Cola Kwanza Ltd General Manager, Mr. David Chait (left) poses for a group photo with some Dar es Salaam residents who attended the official launch of the new Fanta Berry flavour in Dar es Salaam over the weekend.

Coca-Cola Kwanza Ltd General Manager, Mr. David Chait (left) takes a selfie with some Dar es Salaam residents during the celebrations, marking the official launch of the new Fanta Berry flavour, in Dar es Salaam over the weekend.